Everyone wants a logo these days and with towns and cities joining the craze to brand and publicise itself, Cardiff today laucnhed its own ... i London of course.Costing £45,000, the multi-coloued circular dots around the names Cardiff/Caerdydd are supposed to represent the city colours from the green parklands to the blue waterfront ... (if only the water was blue!). Nobody's attempted to explain the relevance of pink (I think we can guess though), purple or amber.
Apparently it will show Cardiff is a progressive place and moves away fromthe stereotypical daffodils and dragons image. Those p.r./marketings bods eh?
Of course, the pseudos and arty-farties will now debate it. Some love it and think it a forward step, others will decry losing the old image and some say it's just a load of coloured smarties, a painter's board or an old telephone keypad coloured in.
I think most of us couldn't bloody care.
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