CARDIFF CITY have been trying to attact interest and investment from overseas for some time without great success but they have today announced an agreementin principle to form a "strategic marketing alliance" with Malaysian group Football Focus Asia.
Quite what that means, or turns out to be, is anybody's guess although Chairman Peter Ridsdale is bullish declaring, ""We think it's a massive coup for Cardiff City Football Club"
Quite what that means, or turns out to be, is anybody's guess although Chairman Peter Ridsdale is bullish declaring, ""We think it's a massive coup for Cardiff City Football Club"
The Bluebirds are clearly hoping it will prove to be an enormous cash boost with Malaysians providing the finance to wipe out £24M debts owed to key creditors Langston and PMG but that it could also lead to shirt and stadium sponsorhip.
It is believed Cardiff have already agreed to tour the area next pre-season with the inevitable commercial buzz words about global brandings, increasing the fan base commercial and unique opportunity.
This has been work in progress for several months starting when head figure TG and his son visited Ninian Park and were believed to have been swayed by the occasion. Last week, Ridsdale and Alan Whiteley visited the Far East to progress talks which resulted in today's announcement.
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