Although exact figures have never been given by our 'transparent' Board, Cardiff City's Platinum Ambassador Drive is believed to have broght the club circa 11,000 advance season ticket sales worth £3M.
The emphasis of that campaign - and the sole reason for such high returns - is that Peter Ridsdale, Dave Jones and the club PROMISED the money raised would go on new players, prices would be frozen and guaranteed frozen for 5 years and a full refund will be given for next season if the club get promoted in May.
As we, and the whole world now knows, the money has been absorbed to clear debts (and we still haven't been told where it did go), prices will not be frozen but we "may" get a refund if the club get promoted.
As mistruths, decption and, as far as I'm concerned, lies go, it's up there with anything done to football fans ... especially those who follow this club. Utterly distasteful and deserving of condemnation.
So what a shock to see this initiative has been named by the Football league today as a nominee for Best Marketing Campaign!! How stupid and ignorant can they be?
Cardiff are nominated in 3 other categories with only Southend and Huddersfield doing better. Best Digital use for the official website (lord knows why!), Family Club of the Year and Adam Matthews for Apprentice of the Year - the latter two are commendable.
I hope either the club or Football League fast come to their senses and the Marketing Campaign nomination is withdrawn and it is a complete joke and embarrassment.
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